With a voice that can put a smile on anyone’s face and a knack for switching from English to Tamil to Tanglish and back (with a little bit of cinema-style Hindi in there for good measure!), Syed has made a name as an engaging and versatile radio host. He is currently an RJ at Chennai's #1 Bollywood radio station, Fever 91.9 FM, hosting Yo Café (known as “Chennai’s craziest radio show”!). He has also just joined Amazon Radio, as the host of a morning show. As an RJ, Syed has interviewed dozens of personalities, including Madhavan, DJ Bravo, Mathew Hayden, Sunny Leone, Santosh Narayan, Vijay Sethupathi, Amy Jackson, Dulquer Salmaan, Abhishek Bachchan, Jayam Ravi and Javid Ali.

Syed gives lakhs of people a positive start to the day as the host of Semma Morning on Sun Music, a lively breakfast show which explores films, food and travel. Syed’s memorable on-screen presence and growing fan following have also led to him appearing in cameos in films such as Sarkar (alongside Thalapathy Vijay) and Adangu Maru (alongside Jayam Ravi).

Syed has a way of bringing his feel-good energy to any occasion, spontaneously connecting with people of diverse backgrounds in a variety of environments. This is what has made him steadily rise as one of the most preferred emcees in Chennai for a wide range of events. These span the gamut from large-scale corporate engagements to major product promotions to personal milestones, including: seminars and conferences, fashion shows, college fests, celebrity shows, game shows, award ceremonies, birthdays / weddings / anniversaries, brand / product promotions, and movie / audio launches. As an emcee, some of the eclectic events he has hosted include: concerts by Farhan Akhtar, Vishal-Shekhar, Adnan Sami, Arijit Singh and Sid Sriram; the trailer launch of the film Jab Harry Met Sejal; corporate events for Beroe, Fiserv, PVR and Viswa & Devji Diamonds; launches for Spin Dance Academy, Toni & Guy and Pepsico’s Sting Energy Drink; private family functions for RWD Builders and Gympac Fitness; a sports meet for Cholamandalam Finance (Murugappa Group) and the Purple Run Marathon by Forum Vijaya Mall; and a flash mob for Chennai Super Kings. Click here to see his Emcee portfolio.

As the face of several digital campaigns, Syed is one of the most in-demand digital influencers from Chennai. In this field, he has collaborated with brands including Zara, Phoenix Market City, Tata Hexa, Tinder, Sony Music India, PVR Cinemas, VR Cinemas and Flipkart. Some of his most memorable campaigns include hosting a carpool karaoke with stars Aditi Rao Hydari and Karthi for the Mani Ratnam film Kaatru Veliyidai, and the viral Manju the Kozhi Kunju campaign, which he created for Chennai Super Kings as a spin-off on the football World Cup’s Paul the Octopus phenomenon.

Youtube is close to Syed’s heart, and is the platform through which he has shared some of his quirkiest and most creative offerings. His popular vlog channel Swag Tamizhan perfectly captures his ability to reach different cross-sections of audiences effortlessly. Despite being largely in Tamil, the channel has a peppy, multicultural feel, and features both original content as well as behind-the-scenes footage from his radio and other work. It’s where Syed taught DJ Bravo to dance dappankuthu, made Anushka Sharma and Imtiaz Ali jam and sing to his own beatboxing skills, and even convinced Sunny Leone to call him “baby doll”. The channel has featured dozens of enjoyable interactions with celebrities across fields, including Kapil Dev, Abhishek Bachchan, Dulqueer Salman, Shakthisree Gopalan, Matthew Hayden, Yuvan Shankar Raja, Nikita Gandhi, Santhosh Narayan and Blaaze. Even international vlogging superstars like Superwoman Lilly Singh and Bethany Mota have swung by to hang out and chat.